The Tobacco Reference Guide

by David Moyer, MD.


Chapter 15 Children and teen smoking

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"The early use of tobacco is one of the most lamentable evils which afflict the rising

generation. Cigarettes have done more to demoralize and vitiate youth than all the

liquor-shops in the land."

New York Times editorial, 1909

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More than 80% of teenagers who smoke have a C average or less.

Tobacco Use Prevention Summer Institute, St. Louis, July 1996

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"Realistically, if our Company is to survive and prosper, over the long term we must

get our share of the youth market. In my opinion this will require new brands tailored to

the youth market; I believe it unrealistic to expect that the existing brands identified

with the an over-thirty 'establishment' market can ever become the 'in' products with

the youth group."

1973 RJ Reynolds memo by Claude Teague (Washington Monthly, December

1995, p. 33)

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The tobacco industry frames smoking as an "adult activity." This is an extremely

effective strategy. First, adult activities are by definition attractive to many young

people. Second, this strategy lumps smoking in with many other adult activities, such

as making one's own choices, which are not inherently harmful. The tobacco industry

has identified the "forbidden fruit" appeal as an important factor in adolescent

experimentation with smoking. Youth access policies should not promote the status of

smoking as the forbidden fruit, which is much more attractive to rebellious youth.

Quote from Stop the Sale, Prevent the Addiction

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