| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 15 Children and teen smoking |
| tobacco reference guideg (artefact pour |
| "Project Sixteen" was begun in 1976 by Imperial Tobacco of Canada, sister company |
| to Brown and Williamson. The company in a 1977 summary discovered that serious |
| efforts to learn to smoke occur at 12 or 13 years old. "Part of the thrill of adolescent |
| smoking is the thrill of hiding it from parental wrath." "In some cases, the beginning |
| smoker is not just emulating the peer group in general, but copying a specific member |
| of it that is respected and admired..." "More important reasons for this attraction are |
| the 'forbidden fruits' aspect of cigarettes. The adolescent seeks to display his new |
| urge for independence with a symbol, and cigarettes are such a symbol since they are |
| associated with adulthood and at the same time the adults seek to deny them to the |
| young." The company thus must ally itself with the children, against "adults" and aid the |
| child in proclaiming "his break with childhood at least to his peers." |
| Smokescreen, p. 83 |
| tobacco reference guideg (artefact pour saut |
| "Evidence is now available to indicate that the 14-to18-year-old group is an |
| increasing segment of the smoking population. RJR must soon establish a successful |
| new brand in this market if our position in the industry is to be maintained over the |
| long term." |
| From a 1976 R.J. Reynolds internal memo (Tobacco Control, Autumn 1997, p. 234) |
| tobacco reference guideg (artefact pour saut |
| Tobacco companies regularly and emphatically assert that 'we don't want kids to |
| smoke', yet they spend billions on advertising campaigns featuring cowboys and |
| cartoon characters. Not surprisingly, Marlboro and Camel are the brands most |
| commonly smoked by kids; in California, 59% of 12 to 17 year old smokers smoke |
| Marlboros and 23% smoke Camels." |
| JAMA, February 10, 1993, p. 793 |
| tobacco reference guideg (artefact pour saut |
| Page 2 of 36 |
| globalink (artefact pour saut de ligne) |
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