| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 15 Children and teen smoking |
| tobacco reference guideg (artefact pour |
| A 1974 RJR board of directors report states: "Winston and Salem show comparative |
| weakness against Marlboro and Kool among these younger smokers...Thus, our |
| strategy becomes clear...Direct advertising appeal to the younger smokers." |
| American Medical News, February 2, 1998, p. 25 |
| tobacco reference guideg (artefact pour saut |
| "All the information I've ever received from our member companies is that they don't |
| market to youth." |
| Walker Merryman, vice president, the Tobacco Institute |
| tobacco reference guideg (artefact pour saut |
| "If you are really and truly not going to sell to children, you are going to be out of |
| business in 30 years." |
| Bennett LeBow, Liggett Chairman Smoke Less States Tobacco News, Spring 1998 |
| tobacco reference guideg (artefact pour saut |
| Of the four million adolescents who smoke, more than three-quarters come from |
| homes where one or both parents also smoke. |
| American Medical News, January 24, 1994, p. 11 |
| tobacco reference guideg (artefact pour saut |
| A 1950 item in the United States Tobacco Journal included the following: "A massive |
| potential marker still exists among women and young adults, cigarette industry leaders |
| agreed, acknowledging that recruitment of these millions of prospective smokers |
| comprises the major objective for the immediate future and on a long term basis as |
| well." |
| Smoke and Mirrors, p. 177 |
| tobacco reference guideg (artefact pour saut |
| Page 3 of 36 |
| globalink (artefact pour saut de ligne) |
First page
of this chapter
Previous
page of this chapter
Next page
of this chapter |