The Tobacco Reference Guide

by David Moyer, MD.


Chapter 16 Youth access to tobacco

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In a study of 12-year-old seventh graders in Memphis, the students rated the

components of the teenage smoking prevention programs of the American Lung

Association and the Tobacco Institute. They perceived the Tobacco Institute program

"Tobacco: Helping Youth Say No" to be much less effective than the Lung Association

pamphlet. The Tobacco Institute booklet suggests: "Smoking is not a choice for

children because they do not have the maturity to make judgments that weigh all

considerations." In marked contrast to the ALA approach, the Tobacco Institute

program never mentions nicotine addiction, any health consequences of smoking, or

the benefits of quitting, saying only that "Young people are aware of the claims that

smoking presents risks to one's health."

Tobacco Control, Spring 1996, pp. 19-25

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"By pretending to care about our nation's youth, their future customers, Philip Morris

has once more demonstrated its ability to say one thing while doing another."

Rep. James Hansen (R-Utah), June 30, 1995

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The Philip Morris 1998 proxy statement regarding its "Action Against Access"

program allegedly designed to keep underage smokers from purchasing cigarettes

states: "We have initiated 60 programs against youth smoking in 36 countries and are

increasing the momentum. We launched 18 new programs this year."

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