| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 17 Smokeless Tobacco |
| tobacco reference guideg (artefact pour |
| Smokeless Tobacco: U.S. Tobacco Company |
| globalink (artefact pour saut de ligne) |
| US Tobacco had a 153.5% return on equity in 1996, and an average of 73.9% a year |
| return on capital in the last five years. |
| Forbes, January 13, 1997, p. 161 |
| tobacco reference guideg (artefact pour saut |
| The US Tobacco Company spent $1 million as an official sponsor of the 1980 Winter |
| Olympics. |
| NEJM, May 12, 1988, p. 1281 |
| tobacco reference guideg (artefact pour saut |
| US Tobacco, the major manufacturer of spitting tobacco, spends half its advertising |
| budget on "young adults", although young adults make up only 2% of the company's |
| market share. "The point is that unless you hook them young, you may not hook them |
| at all." |
| JAMA, September 25, 1996, p. 998 |
| tobacco reference guideg (artefact pour saut |
| US Tobacco "virtually invented a market for chewing tobacco beginning in 1970." |
| Before this time, the habit did not exist among young people. |
| Smokescreen, p. 77 |
| tobacco reference guideg (artefact pour saut |
| "Before the top smokeless tobacco company, US Tobacco (now called UST), |
| launched a deliberate campaign to hook kids, the habit was confined to older men |
| and was fast disappearing; fewer than 2 percent of young men ages 17 and 18 |
| chewed or dipped tobacco. But then US Tobacco added sweet flavorings like cherry; |
| created product lines with graduated nicotine strength; hired baseball players to flack |
| that chewing tobacco was cool; sponsored rock concerts and rodeos; and through |
| promotions for its starter product, Skoal Bandits, slyly implied that chew was a cool |
| way for teens to rebel." |
| Mother Jones magazine, May-June 1996, p. 3 |
| tobacco reference guideg (artefact pour saut |
| Page 26 of 30 |
| globalink (artefact pour saut de ligne) |
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