| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 17 Smokeless Tobacco |
| tobacco reference guideg (artefact pour |
| Smokeless Tobacco: U.S. Tobacco Company |
| globalink (artefact pour saut de ligne) |
| Skoal and Copenhagen, the smokeless tobacco brands preferred by adolescents, |
| are promoted on television by their sponsorship of "monster" truck shows, drag |
| racing, stock car racing, and rodeos. "The harmful effects of tobacco are camouflaged |
| against the backdrop and thrill of athletic victory". |
| American Journal of Public Health, March 1992, p. 353 |
| tobacco reference guideg (artefact pour saut |
| Celebrity athletes signed up by US Tobacco to promote the pleasures of dipping |
| Skoal in advertisements and personal appearances have included football players |
| Walt Garrison, Nick Buoniconti, Earl Campbell, Terry Bradshaw, and Lawrence |
| Taylor, as well as baseball players Bobby Mercer and Carlton Fisk. A new "macho" |
| image is now conveyed by these sports stars and other celebrity role models. |
| Common Cause magazine, Summer 1993, and Smokeless Tobacco and Health, p. |
| xli |
| tobacco reference guideg (artefact pour saut |
| US Tobacco commands 87% of the US snuff market, and was the single most |
| profitable company on the New York Stock Exchange in 1993, with profits of more |
| than 50 cents for every dollar of revenue. |
| Tobacco Control, Winter 1994, p. 299 |
| tobacco reference guideg (artefact pour saut |
| US Tobacco Company sales in 1991 rose 18% from the previous year to $773 |
| million, and profits were $266 million. A Kidder Advisory on the stock market called |
| UST "very well positioned in a high-growth, highly profitable industry". |
| Spit Tobacco and Youth, p. 9 |
| tobacco reference guideg (artefact pour saut |
| US Tobacco Company sales reached $1 billion in 1992. |
| Common Cause magazine, Summer 1993 |
| tobacco reference guideg (artefact pour saut |
| Page 30 of 30 |
| globalink (artefact pour saut de ligne) |
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