The Tobacco Reference Guide

by David Moyer, MD.


Chapter 22 Smoking and tobacco cessation

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More than two thirds of all college graduates who ever smoked have now quit.

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In 1990, the King Country Blue Cross/Blue Shield, the largest medical insurer in

Washington state, became the first Blue Cross/Blue Shield company to formally

reimburse physicians for outpatient treatment of nicotine dependence.

Family Practice News, December 1990, p. 25

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Most smokers persist in their habit to satisfy a craving for nicotine, not because there

is any inherent pleasure in it. If smokers are given cigarettes made from

de-nicotinized tobacco, almost none choose to continue.

Journal of the National Cancer Institute, January 17, 1990, p. 89

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In 1964, golfer Arnold Palmer quit smoking and gave up the $10,000 a year he was

being paid to throw an L&M on the green and then pick it up and take a puff after

putting. Within 6 months, he had gained 20 pounds and resumed smoking, not to quit

for good until 1975.

Reader's Digest, April 1992

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Senator Jesse Helms of North Carolina, a leading champion of the tobacco industry,

quit smoking when he underwent coronary bypass surgery.

Tobacco Free Youth Reporter, Fall 1992, p. 21

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"No-Ta-Bac" was introduced in the 1890's as a "guaranteed tobacco habit cure." It

was advertised to permanently stop the craving for all forms of tobacco and was

guaranteed to cure 99 out of 100 cases.

Tobacco Advertising, p. 253

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