| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 24 Women and smoking |
| tobacco reference guideg (artefact pour |
| Women and smoking: Historical |
| globalink (artefact pour saut de ligne) |
| In 1929 a band of glamorous Manhattan debutantes marched down Fifth Avenue in |
| the New York Easter Day parade. They brandished "torches of freedom" - Lucky |
| Strike cigarettes. This was a public relations coup for the American Tobacco |
| Company. |
| Harvard Magazine, July-August 1996, p. 19 |
| tobacco reference guideg (artefact pour saut |
| In 1930, actress Constance Talmadge in an American Tobacco ad said, "Light a |
| Lucky, and you'll never miss sweets that make |
| tobacco reference guideg (artefact pour saut |
| you fat." Another ad showed a fat woman with the slogan "When Tempted To |
| Overindulge, Reach for a Lucky Instead." |
| They Satisfy, p. 101 |
| tobacco reference guideg (artefact pour saut |
| "Women, because their throats are more delicate than men's, particularly |
| appreciate...relief from the hot smoke of parched dry-as-dust tobacco, and are |
| switching to Camels everywhere." |
| Text from a color ad on the back cover of the January 8, 1932 issue of the Harvard |
| Alumni Bulletin, depicting young woman clutching skates and a pack of Camels. |
| tobacco reference guideg (artefact pour saut |
| The US Tobacco Journal reported in 1950: "A massive potential market still exists |
| among women and young adults, cigarette industry leaders agreed, acknowledging |
| that recruitment of these millions of prospective smokers comprises the major |
| objective for the immediate future and on a long basis as well." |
| 1994 Surgeon General report, p. 166 |
| tobacco reference guideg (artefact pour saut |
| Page 12 of 16 |
| globalink (artefact pour saut de ligne) |
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