| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 24 Women and smoking |
| tobacco reference guideg (artefact pour |
| Women and smoking: General |
| globalink (artefact pour saut de ligne) |
| The tobacco companies say that their advertising is not aimed at attracting new |
| smokers, but only to get established smokers to switch to their brand. In 1984 Virginia |
| Slims was introduced to Hong Kong, where only 1% of women smoked. It was clearly |
| targeted at young women, with the usual images of beauty, slimness, and desirability, |
| combined with clear messages of emancipation. But because so few women in Hong |
| Kong smoked, the number who could brand switch was negligible, and the expensive |
| advertising blitz seemed to be a clear attempt to create a new market. The same type |
| of promotion aimed at women is seen in many developing countries, where currently |
| only an average of 5% of women are smokers. |
| Thorax 46:153, 1991 |
| tobacco reference guideg (artefact pour saut |
| A columnist noted in Vogue magazine a mini-catalogue of upbeat fashion items from |
| "Virginia Slims Promotional Services." She remarked: "Maybe they ought to drop the |
| stuff about fetal death and lung cancer and go with something like 'WARNING: |
| Smoking cigarettes dramatically reduces the glamour value of your clothes and forces |
| you to take them to the cleaners more often, which can damage the fabric.' Millions would quit tomorrow." |
| Ann Conway, LA Times, March 4, 1994, p. E1 |
| tobacco reference guideg (artefact pour saut |
| In February 1994, Josephine Camel made her debut in multi-page spreads in major |
| magazines. "It's a reckless and dangerous campaign to lure more young female smokers into the fatal confines of Joe's place." |
| Sidney Wolfe, Public Citizen |
| tobacco reference guideg (artefact pour saut |
| For a given number of cigarettes smoked in a lifetime, women may run twice the risk that men smokers do for developing lung cancer. |
| Associated Press, September 22, 1993 |
| tobacco reference guideg (artefact pour saut |
| Page 2 of 16 |
| globalink (artefact pour saut de ligne) |
First page
of this chapter
Previous
page of this chapter
Next page
of this chapter |