| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 25 African Americans And Smoking |
| globalink (artefact pour saut de ligne) |
| The African American publications Jet, Essence, and Ebony are read by 47% of black |
| women and 38% of black men. Despite frequent discussions of health topics in lead |
| articles, Essence has never published an article on smoking, and in 40 years, Ebony |
| has never published a major article on tobacco, which is the leading cause of death |
| among African Americans. The leading advertiser in these three magazines is the |
| tobacco industry. |
| Tobacco Use, p. 65 |
| tobacco reference guideg (artefact pour saut |
| In 1993 the California Department of Health tried to place an ad in Essence magazine |
| showing three famous African American musicians who died from tobacco use. |
| Essence declined the ad because it was "too controversial." The director of Woman |
| and Girls Against Tobacco, which was to have co-sponsored the ad, said: "There is |
| an understanding in the ad industry that magazines that accept tobacco ads do not run |
| derogatory articles about tobacco." |
| Tobacco Industry Strategies, p. 10 |
| tobacco reference guideg (artefact pour saut |
| In the 1980's, football players Earl Campbell and Lawrence Taylor promoted the use |
| of Skoal Bandits spit tobacco. |
| Minorities and Cancer, p. 157 |
| tobacco reference guideg (artefact pour saut |
| Brown and Williamson presents annual "Kool Achiever" award (named for Kool |
| cigarettes) to people who want to improve the "quality of life in inner-city |
| communities." |
| Minorities and Cancer, p. 159 |
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