| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 27 International |
| tobacco reference guideg (artefact pour |
| International: Australia, New Zealand, and the Pacific |
| globalink (artefact pour saut de ligne) |
| In 1992, tobacco consumption was estimated to have cost more than 19,000 lives in |
| Australia and $9.2 billion for health care and loss of productivity. |
| Lancet, February 10, 1996, p 390 |
| tobacco reference guideg (artefact pour saut |
| "Philip Morris in Australia argued persistently that its small, inexpensive packs of 15 |
| cigarettes were not marketed with children in mind, despite an overtly teenage |
| oriented advertising campaign. A quick survey comparing schoolchildren and adults |
| from the same area showed otherwise: 57% of smoking children had bought a pack |
| of 15s in the past month compared with only 8% of adult smokers. As a result, Philip |
| Morris's argument was quickly diffused and the small packs banned in South |
| Australia, causing a domino effect around all the other Australian states in the |
| following few years." |
| The Fight for Public Health, Simon Chapman, BMJ Publishing Group, 1994, p. 245 |
| tobacco reference guideg (artefact pour saut |
| In a 1990 survey of the cigarette brand preferences of Australian children ages 12 to 17 in four different states, the preferences corresponded perfectly and dramatically with the brands of cigarette that sponsored the major football team in each of the four states. |
| tobacco reference guideg (artefact pour saut |
| This information refuted the tobacco industry's claim that tobacco sponsorship of football was not a form of advertising, and that even if it were, it did not influence children in any way. In 1992, the Federal Government supported a legislative ban on tobacco sponsorship. |
| The Fight for Public Health, Simon Chapman, BMJ Publishing Group, 1994, p. 162 |
| tobacco reference guideg (artefact pour |
| Page 11 of 116 |
| globalink (artefact pour saut de ligne) |
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