| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 27 International |
| tobacco reference guideg (artefact pour |
| International: Africa |
| globalink (artefact pour saut de ligne) |
| In South Africa, the highest percentage of tobacco ads were in a man's "soft porn" |
| magazine, with 26 of 30 issues having these ads on the back cover. |
| 9th World Conference on Tobacco or Health, Paris, 1994 (D. Yach) |
| tobacco reference guideg (artefact pour saut |
| In South Africa, the inflation-adjusted price of cigarettes declined by 36% between |
| 1970 and 1989, while per capita consumption increased by 46%. |
| Tobacco and Health, p. 237 |
| tobacco reference guideg (artefact pour saut |
| In Africans living in Capetown, 52% of the men and 9% of the women used tobacco |
| regularly. |
| 9th World Conference on Tobacco or Health, Paris, 1994 (K. Steyn) |
| tobacco reference guideg (artefact pour saut |
| British American Tobacco organized a seminar to try to "restore the balance" of |
| public perception of the health risks of smoking. The company paid for senior |
| journalists from southern African countries to attend the conference at the luxurious |
| Mount Sheva resort in the Eastern Transvaal. The move worked; coverage was |
| widespread under headlines such as "smoking risk exaggerated - health message |
| simplistic" in the Cape Times of Capetown, South Africa. |
| Tobacco Control, Spring 1994, p. 76 |
| tobacco reference guideg (artefact pour saut |
| In Mauritius in the Indian Ocean, 58% of men and 7% of women are current smokers. |
| 9th World Conference on Tobacco or Health, Paris, 1994 (H. Garceboo) |
| tobacco reference guideg (artefact pour saut |
| In 1994, there was only one person in all of Africa working full time on tobacco control. |
| Smoke and Mirrors, p. 229 |
| tobacco reference guideg (artefact pour |
| Page 5 of 116 |
| globalink (artefact pour saut de ligne) |
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