The Tobacco Reference Guide

by David Moyer, MD.


Chapter 27 International

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International: Hong Kong

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In 1982, 40% of men and 6% of women in Hong Kong were smokers. After tax

increases and a government antismoking campaign, by 1984 smoking prevalence

had dropped to 33% of men and 4% of women, and cigarette imports had dropped by

37%.

British Medical Journal, May 31, 1986, p. 1437

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Smoking prevalence in Hong Kong is 15% (27% for men and 3% for women), and there are 3500 deaths each year from smoking.

10th World Conference on Tobacco or Health, Beijing, 1997

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Cigarette ads in Hong Kong were banned on TV in 1990 (Thorax 46:154, 1991). In 1991, a new tax doubled the price of a pack of cigarettes from $1.50 to $3.00. In 1991, only 16.7% of the population of 5.7 million smoked, one of the lowest rates in Asia.

New York Times, April 1991 (B.Basler)

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More than 1000 Marlboro Classics stores dot Europe and Asia, selling leather vests

and cowboy boots stamped with the brand label. Marlboro beach balls in Hong Kong sell for a dollar plus three empty Marlboro packs.

INFACT Update, Fall/Winter 1996-97

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A Hong Kong ad shows three young affluent couples promoting a "Marlboro Red Hot Hits" CD.

San Francisco Examiner, April 18, 1998, p. A1

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