The Tobacco Reference Guide

by David Moyer, MD.


Chapter 27 International

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International: Hong Kong

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"Smoking by teen-agers and children is soaring all over Asia, especially among girls.

In Hong Kong, where American tobacco blends make up 94 percent of the market,

Salem sponsors tennis tournaments featuring the American player Michael Chang, an

idol of Hong Kong girls. A Madonna concert from Spain was rebroadcast into Hong

Kong as a Salem Madonna concert. Stores sell Camel and Marlboro caps, watches

and binoculars. While the manufacturers deny they are targeting young people, the

merchandise and events they offer appeal mainly to teen-agers. Cigarette advertising

is banned from television and radio, but billboards and print ads showing young

people having sophisticated fun are practically identical to those in the United States.

These ads piggyback on the lure of American pop culture, which represents freedom

and excitement for many Asian youths."

New York Times editorial "Selling Cigarettes in Asia", September 10, 1997, p. A22

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The City University of Hong Kong, with 15,000 students and staff, has been entirely smoke-free since 1989, including all teaching, administrative, and recreational buildings, as well as university vehicles.

Judith Mackay, M.D.

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Dr. Judith Mackay, Hong Kong and Asia's most prominent tobacco control advocate, as been described by a U.S. smokers' rights group as "an insane psychotic just like Hitler, using fatuous smarmy drivel and distortions, and diatribes full of putrid corruption, lies, conspiracy, and total censorship."

The Doctor-Activist, Ellen Bassuk, Plenum Press, 1996

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