| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 27 International |
| tobacco reference guideg (artefact pour |
| International: Japan |
| globalink (artefact pour saut de ligne) |
| Japan Tobacco has revenues of more than $32 billion a year. A company spokesman |
| has said: "Cause and effect between smoking and lung cancer has not been proved |
| pathologically, but we do not deny the risk that smoking may affect physical health." |
| Lancet, January 00, 1999, p. 1456 |
| tobacco reference guideg (artefact pour saut |
| In 1998 in Japan, 55% of adult men and 13% of women were smokers. |
| Associated Press, August 13, 1999 |
| tobacco reference guideg (artefact pour saut |
| From 1990 to 1996, smoking rates for 17 year olds in Japan increased from 5 to 15% |
| in girls and from 26 to 40% in boys. |
| Global Aggression, p. 24 |
| tobacco reference guideg (artefact pour saut |
| "Philip Morris aimed at Japanese women with Virginia Slims: Japan Tobacco fought |
| back with Misty, a thin, mild-blended cigarette. When RJR wooed young smokers with |
| Joe Camel, JT countered with Dean, named after fabled actor James Dean. |
| Cigarettes became the second most-advertised product on television in Tokyo - up |
| from 40th just a year earlier. Today, imported brands control 21 percent of the |
| Japanese market and earn more than $7 billion in annual sales. Female smoking is at |
| an all-time high, according to Japan Tobacco's surveys, and one study showed |
| female college freshmen four times more likely to smoke than their mothers." |
| The Washington Post National Weekly Edition, November 25-December 1, 1996, p. |
| 8 |
| tobacco reference guideg (artefact pour saut |
| Page 69 of 116 |
| globalink (artefact pour saut de ligne) |
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