| The Tobacco Reference Guide
|
| by David Moyer, MD. |
| Chapter 27 International |
| tobacco reference guideg (artefact pour |
| International: Asia - Other Countries |
| globalink (artefact pour saut de ligne) |
| Asian-American tennis star Michael Chang - who is idolized by the region's teen-age |
| girls - plays regularly in Marlboro and Salem tournaments in China, Japan, South |
| Korea and Hong Kong. The Marlboro Music Hour of American pop music is heard |
| daily in China. American singer Roberta Flack has appeared at Mild Seven music |
| festivals sponsored by Japan Tobacco International. |
| American Medical News, January 1, 1996 |
| tobacco reference guideg (artefact pour saut |
| Tennis stars Pat Cash, Michael Chang, Jimmy Connors and John McEnroe have |
| appeared in matches in Malaysia sponsored by RJR. |
| Washington Post National Weekly Edition, November 25-December 1, 1996, p. 8 |
| tobacco reference guideg (artefact pour saut |
| Multinational tobacco companies are forging aggressively into Asia looking to the |
| region's vast young population and booming economies to offset the loss of business |
| in the West. Over the criticism of health activists, the companies are making their |
| products known to young people by sponsoring numerous sports, music and cultural |
| events that effectively elude bans on direct advertising. |
| Associated Press, February 14, 1996 |
| tobacco reference guideg (artefact pour saut |
| National smoking prevalence rates range from 60% to 70% in men in China, |
| Indonesia, Japan, the Philippines, and Korea. |
| Tobacco Control, Winter 1995, p. 327 |
| tobacco reference guideg (artefact pour saut |
| From 1972 to 1992, cigarettes smoked yearly per person age 15 or older increased |
| in China from 730 to 1900. In Bangladesh, the increase was from 510 to 990; in South |
| Korea, from 2370 to 3010; in India, from 1010 to 1370; in Japan, from 2950 to 3240; |
| and in Thailand, from 810 per capita in 1972 to 1050 in 1992. During the same |
| period, consumption in Singapore dropped from 2510 to 1610, typical for a more |
| developed country. |
| Washington Post National Weekly Edition, December 2-8, 1996, p. 12 |
| tobacco reference guideg (artefact pour saut |
| Page 7 of 116 |
| globalink (artefact pour saut de ligne) |
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