The Tobacco Reference Guide

by David Moyer, MD.


Chapter 27 International

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International: Japan

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Smoking prevalence in Japanese men dropped from 82% in 1965 to 59% in 1995,

while the female prevalence remained at 15%. Female smoking prevalence is

declining for women over age 40, but is increasing steadily for young women. Total

cigarette consumption was 322 billion in 1995, or 3200 per capita; 21% of sales were

imported cigarettes, up from 2% in 1985.

Abstract S 1/3, 10th World Conference on Tobacco or Health, Beijing, 1997

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In Japan there were 115,000 deaths from smoking in 1990, with a social cost of $56

billion. The deaths are expected to rise to 200,000 per year by 2010.

Abstract OS 158, 10th World Conference on Tobacco or Health, Beijing, 1997

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The world's second most popular brand after Marlboro is Japan Tobacco's Mild

Seven; Japan Tobacco's cigarette exports have increased from 1.5 billion in 1987 to

16.4 billion in 1993.

Smoke and Mirrors, p. 213

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Japanese tobacco companies have agreed to stop tobacco advertising on TV, radio,

movie screens, and the Internet.

The Advocacy Institute, November 11, 1997

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