The Tobacco Reference Guide

by David Moyer, MD.


Chapter 27 International

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International: Korea

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In South Korea, 70% of men and 8% of women are smokers.

Tobacco and Health, p. 692

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In 1985, former Reagan aide Michael K. Deaver as a well paid lobbyist for Philip

Morris met with South Korea's president Chun Doo Hwan in an effort to persuade the

Korean government to liberalize its policy regarding American cigarette imports.

New York Times Magazine, July 10, 1988, p. 62

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South Korea opened its markets to American cigarettes (and a blitz of advertising) in

1988. Just one year later, the smoking rate for male teens had risen from 18% to

30%, and for female teenagers from 2% to 9%.

New Yorker, September 13, 1993, p. 85

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After American cigarettes were first introduced into Korea, the number of teenage

girls who smoked jumped 450% in one year.

Doonesbury cartoon, Garry Trudeau, October 5, 1993

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Since American cigarettes and advertising were introduced in South Korea in 1986,

smoking rates among adolescent boys have doubled, and among adolescent girls

have quadrupled.

Wall Street Journal, September 27, 1990, p. A13

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