The Tobacco Reference Guide

by David Moyer, MD.


Chapter 27 International

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International: Taiwan

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In 1985, Taiwan reduced its cigarette consumption by 5 percent, and in 1986, by 6

percent. But in 1987, responding to threats of US trade sanctions, Taiwan opened its

market to American cigarettes. That year, sales rose by 10 percent.

JAMA, June 13, 1990, p. 2989

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In Taiwan before US tobacco companies entered the market, only 1% of girls had

ever smoked. But after only four years of advertising, that figure had climbed to 20%.

Doonesbury cartoon, Garry Trudeau, October 8, 1993 (quote from Mr. Butts)

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In Taiwan, the number of 15- to 17-year-olds who experimented with smoking rose

from 3% in 1985 to 20% in 1991. In Singapore, the proportion of young people ages

18 and 19 who smoke tripled from 5% in 1987 to 15% in 1991.

American Medical News, March 11, 1996

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The smoking rate among high school students in Taiwan jumped from 22% the year

before US companies entered the market to 32% two years later. Smoking rates

among male Korean teenagers rose from 18% to 30% in one year after import

restrictions were removed; among female teenagers, rates increased from less than

2% to nearly 9%.

INFACT Newsletter, June 1993

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In Taiwan, the most popular cigarette brands are Long Life, Prosperity Island, and

New Paradise. The tobacco industry there has arranged for discos to grant free

admission in exchange for empty cartons of cigarettes.

NEJM, March 28, 1991, p. 918

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