Chapter 27 International

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International: Thailand

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In Thailand for adults age 15 and older, smoking prevalence was 60% for men and

4% for women in 1986. In 1996, rates had dropped to 49% for men and 2.7% for

women (23% overall). 45% of cigarettes are hand rolled, and 55% are manufactured

commercially. 96% of brands are domestic, and 4% are imported.

10th World Conference on Tobacco or Health, Beijing, 1997 (Bung-on

Ritthiphakdee)

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The Thailand Tobacco Monopoly in 1996 proposed a plan to produce a new brand of

cigarette designed for women, at a time when only 2.8% of the country's women were

smokers. However, the plan was dropped after intense lobbying by public health

groups.

Abstract PO 90, 10th World Conference on Tobacco or Health, Beijing, 1997

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When Thailand banned cigarette ads, ads for Kent, a Lorillard brand, disappeared.

But suddenly a related company was promoting "Kent Leisure Holidays." An

advertising ban in Hong Kong yielded a "Marlboro Red Hot Hits" music promotion in

magazines and a "Salem Attitude" clothing line. The FDA rules seek to ban such

maneuvers, but industry observers expect cigarette makers to invent new ones.

Quote from Business Week, September 9, 1996, p 37

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The number of smokers in Thailand decreased from 12.2 million in 1996 to 10.2

million in 1999. The overall smoking rate among the population more than 11 years

old declined from 23.4% to 20.5% (males 44.6% to 38.9%, and females 2.5% to

2.4%)

Hatai Chitanondh, M.D.

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