Chapter 28 Advertising

tobacco reference guideg (artefact pour

Advertising: Antitobacco advertising

globalink (artefact pour saut de ligne)

Tobacco counteradvertising can de-glamorize smoking through images and slogans

that mock the themes of power, attractiveness, escape, popularity, and pleasure that

are used now to promote cigarettes.

Strategies to Control Tobacco Use, p. 284

tobacco reference guideg (artefact pour saut

An antismoking commercial on TV in 1968 was a takeoff on the Marlboro man. A

tough-looking Westerner in a Western saloon is unable to draw his gun on a clean-cut

nonsmoker because he is overcome by a coughing fit, as a slogan reads "Cigarettes

- they're killers".

They Satisfy, p. 213

tobacco reference guideg (artefact pour saut

Between 1967 and 1970, the Federal Trade Commission required anti-smoking TV

and radio messages to balance cigarette ads; at the peak, about a minute of

anti-smoking messages appeared for every three minutes of cigarette ads. During

each year of the campaign, per capita consumption fell, but rose again when the

mandated messages were discontinued.

Smoke and Mirrors, p. 257

tobacco reference guideg (artefact pour saut

A large freeway billboard in different California locations has two Marlboro-mimicking

cowboys pictured with the caption, "Bob, I've got emphysema." It is produced by the

California Department of Health Services funded by the State Tobacco Tax Initiative.

tobacco reference guideg (artefact pour saut

David Goerlitz and David Stevens, former "Winston Man" models, have quit smoking,

and now make public service anti-smoking appearances.

From Dying for a Smoke, Pyramid Video 1993 (Smoking, Ambrose video/HBO,

1988)

tobacco reference guideg (artefact pour saut

Page 16 of 66

globalink (artefact pour saut de ligne)

First page of this chapter        Previous page of this chapter        Next page of this chapter Last page of this chapter Tobacco Dependence Program Home Copyright (©) 2000 - David Moyer