| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 28 Advertising |
| tobacco reference guideg (artefact pour |
| Advertising: Antitobacco advertising |
| globalink (artefact pour saut de ligne) |
| A poster by a 5th grade girl won the New York City Smokefree Ad Contest. It showed |
| a skeleton with a cowboy hat sitting on a horse riding through a cemetery and the logo |
| "Come to Where the Cancer Is." |
| Kids Say Don't Smoke, Andrew Tobias, Workman, 1991 |
| tobacco reference guideg (artefact pour saut |
| The organization Women and Girls Against Tobacco contracted to place an ad in |
| Essence magazine, a publication for African American women. It featured pictures of |
| three now-deceased Motown legends, Mary Wells, Sarah Vaughn and Eddie |
| Kendricks, and the logo "Cigarettes made them history." Even though a contract had |
| been approved, the magazine reneged and would not run the ad, citing it as "too |
| controversial." |
| Tobacco Control, Summer 1994, p. 103 |
| tobacco reference guideg (artefact pour saut |
| A poster from the organization DOC has a macho model posing with a cigarette stuck |
| up his nose with the caption, "I smoke for smell." |
| tobacco reference guideg (artefact pour saut |
| A highway billboard sponsored by Tobacco-Free Washington has a bald, pale, sickly |
| camel in a hospital bed with IVs in his arm and the caption "Joe Chemo." |
| tobacco reference guideg (artefact pour saut |
| A centerpiece of a 1997 $30 million tobacco education and cessation program in |
| Arizona is the slogan "Tobacco. Tumor causing, teeth staining, smelly puking habit." |
| Washington Post National Weekly Edition, November 10, 1997, p. 31 |
| tobacco reference guideg (artefact pour saut |
| Page 18 of 66 |
| globalink (artefact pour saut de ligne) |
First page
of this chapter
Previous
page of this chapter
Next page
of this chapter |