| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 28 Advertising |
| tobacco reference guideg (artefact pour |
| Advertising: General |
| globalink (artefact pour saut de ligne) |
| In 1993, the U.S. tobacco industry spent $600 million for promotional items such as |
| T-shirts. |
| 9th World Conference on Tobacco or Health, Paris, 1994 (John Slade) |
| tobacco reference guideg (artefact pour saut |
| A March 1993 Gallup poll found that 53% of adults believe that all tobacco advertising |
| should be banned. Nearly 70% believe that the FDA should regulate tobacco products |
| in a way similar to the way drugs are regulated. |
| Tobacco Free Youth Reporter, Summer 1993 |
| tobacco reference guideg (artefact pour saut |
| The magazine industry received $264.4 million in tobacco ad revenues in 1991. |
| George Will column, December 28, 1992 |
| tobacco reference guideg (artefact pour saut |
| The National Cancer Institute spent $47 million in 1991 to develop and disseminate |
| effective smoking intervention technologies. The same year, the major cigarette |
| manufacturers spent $4.6 billion ($4600 million) in an effort to convince people that |
| smoking is necessary for social acceptance, that it makes one attractive to the |
| opposite sex, and that it enhances self-image. For every $1 that the NCI spends on |
| research to combat smoking, the tobacco industry spends $98 to promote the |
| addiction. |
| Strategies to Control Tobacco Use, p. v |
| tobacco reference guideg (artefact pour saut |
| The billions of dollars in advertising by tobacco companies has both promoted |
| tobacco use and effectively censored information on the adverse health |
| consequences of tobacco use in most print media. Tobacco companies have withheld |
| advertising from magazines and newspapers that contained information on the |
| negative health effects of smoking. |
| NEJM 312:384, 1985 |
| tobacco reference guideg (artefact pour saut |
| Page 23 of 66 |
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