| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 28 Advertising |
| tobacco reference guideg (artefact pour |
| Advertising: General |
| globalink (artefact pour saut de ligne) |
| In a survey of nineteen industrialized countries, the United States ranked next to last in |
| advertising restrictions, and last in level of excise tax. |
| SCARC, August 31, 1992 |
| tobacco reference guideg (artefact pour saut |
| Former Playmate of the Year and actress model Anna Nicole Smith was featured in a |
| full page ad in the October 1992 issue of Esquire. She posed seductively in a tight |
| dress half unzipped in front, and prominently displayed a cigarette in her right hand. |
| The ad was not for cigarettes or dresses; it was for Guess Jeans. |
| tobacco reference guideg (artefact pour saut |
| Cigarettes are the second most promoted consumer product (after automobiles) in |
| the U.S. Cigarettes rank first among products advertised in outdoor billboards, |
| second in magazines, and sixth in newspapers. |
| 1994 Surgeon General report, p. 160 |
| tobacco reference guideg (artefact pour saut |
| Cigarettes are the most advertised product on billboards, and the second most |
| advertised (behind automobiles) in the print media. |
| NEJM, April 7, 1994, p.976 |
| tobacco reference guideg (artefact pour saut |
| A million of the 3 million billboards in the U.S. advertise tobacco and alcohol products. |
| The tobacco industry is the number one spender for outdoor advertising. The intensity |
| of cigarette billboard advertising is 2.6 times greater in black than in white |
| neighborhoods in Columbia, S.C. and 3.8 times greater in Baltimore. Billboard ads |
| expose children repeatedly to pro-tobacco messages and give the erroneous |
| impression that smoking is pervasive and normative. (Billboard tobacco ads were |
| banned in April 1999 - editor) |
| Growing Up Tobacco Free, p. 112 |
| tobacco reference guideg (artefact pour saut |
| Page 24 of 66 |
| globalink (artefact pour saut de ligne) |
First page
of this chapter
Previous
page of this chapter
Next page
of this chapter |