| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 28 Advertising |
| tobacco reference guideg (artefact pour |
| Advertising: General |
| globalink (artefact pour saut de ligne) |
| Between 1970 and 1993, cigarette advertising and promotional expenditures |
| increased from $361 million to over $6 billion, a 1562 percent increase. |
| Federal Register, August 11, 1995, p. 41329 |
| tobacco reference guideg (artefact pour saut |
| For advertising and promotional expenses, the tobacco companies spent: $80 million |
| in 1954; $250 million in 1968; $491 million in 1975; $1.58 billion in 1981; $3.99 billion |
| in 1990; $5.3 billion in 1992, and $6.035 billion in 1993. These tax deductible |
| expenditures have increased at more than triple the rate of inflation. The tobacco |
| industry domestic advertising and promotion budget dropped to $4.83 billion in 1994. |
| San Francisco Examiner, April 20, 1997, p. A5 |
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| The U.S. tobacco industry spends about $2 billion each year for the raw material, |
| tobacco, used in its product, much less than its expense for advertising and |
| promotion. |
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| In 1988, tobacco companies spent $265 million giving away free cigarette samples |
| through direct distribution or coupons. |
| Strategies to Control Tobacco Use, p. 236 |
| tobacco reference guideg (artefact pour saut |
| Tobacco company specialty item advertising expenses increased by 84% from 1991 |
| to 1992, from $185 million to $340 million. Specialty item advertising is the practice of |
| branding items such as T-shirts, caps, sporting goods, lighters, and calendars with a |
| brand's logo, and then giving them away or selling them to consumers. |
| Tobacco Control, Fall 1994, p. 288 |
| tobacco reference guideg (artefact pour saut |
| Page 49 of 66 |
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