| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 28 Advertising |
| tobacco reference guideg (artefact pour |
| Advertising: Historical |
| globalink (artefact pour saut de ligne) |
| The first American tobacco advertisement dates from 1789, and showed an Indian |
| smoking a long clay pipe. |
| San Francisco Chronicle, May 23, 1998, p. 10 |
| tobacco reference guideg (artefact pour saut |
| In 1926, Liggett and Myers ran a Chesterfield ad showing a man and woman seated |
| in a romantic setting by a riverbank at dusk. The man is lighting up and the woman |
| looks at him with admiration mixed with wistful envy. "Blow some my way," she |
| coaxes, as the gender taboo begins to be broken. |
| They Satisfy, p. 99 |
| tobacco reference guideg (artefact pour saut |
| In 1928, the advertising expert Albert Lasker developed the slogan "Reach for a Lucky |
| instead of a Sweet." He began the association of cigarettes with the attribute of |
| slimness, with the principal selling idea of smoking as an aid to dieting and weight |
| control. |
| Preventing Tobacco Use Among Young People, 1994 Surgeon General Report, p. |
| 165 |
| tobacco reference guideg (artefact pour saut |
| The Lucky Strike "Reach for a Lucky instead of a Sweet" campaign resulted in a rise |
| in sales from 13.7 billion cigarettes in 1925, when it was the third ranked brand, to |
| over 40 billion in 1930, when it became the top-ranked brand. |
| New York Times, January 1, 1996, p. 21 (Bob Herbert column) |
| tobacco reference guideg (artefact pour saut |
| In the late 1920's, a Lucky Strike ad had a slim model saying, "Non, non sweets for |
| me - I smoke a Lucky to keep petite." |
| Tobacco and the Clinician, p. v |
| tobacco reference guideg (artefact pour saut |
| Page 50 of 66 |
| globalink (artefact pour saut de ligne) |
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