| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 28 Advertising |
| tobacco reference guideg (artefact pour |
| Advertising: Historical |
| globalink (artefact pour saut de ligne) |
| "The throat is a delicate instrument which all singers protect with utmost care. To |
| avoid irritation, I smoke Lucky Strikes. They are not only kind to my throat but have the |
| finest flavor." |
| "Pleasing Stage Star" Fiske O'Hara commentary on Luckies in ad, Time magazine, |
| 1927 |
| tobacco reference guideg (artefact pour saut |
| Red Grange, National Football Star writes: "While at college I learned that the |
| condition of the throat is most important to an athlete. Coaches and captains know |
| that throat irritation may even keep a player out of an important game. For this reason, |
| I insist that my New York Yankees smoke only Luckies, when they smoke. I know that |
| Luckies are smooth and mellow and can not irritate the throat." |
| Lucky Strike ad in Time magazine, December 7, 1927 |
| tobacco reference guideg (artefact pour saut |
| Ads for Lucky Strike in 1928 and 1929: "It's toasted. No Throat Irritation - No Cough." |
| and "20,679 physicians have confirmed the fact that Lucky Strike is less irritating to |
| the throat than other cigarettes." |
| The Cigarette Papers, p. 28 |
| tobacco reference guideg (artefact pour saut |
| Amelia Earhart and Helen Hayes endorsed Luckies during the "Reach for a Lucky |
| instead of a Sweet" campaign of the late 1920's. |
| New York Times, April 20, 1997, p. E3 |
| tobacco reference guideg (artefact pour saut |
| "For digestion's sake, smoke Camels - that's what I do. I'm a great believer in the way |
| Camels help ease strain and tension. Camels give me an invigorating 'lift' when I need |
| it most." |
| Statement from Glenn Hardin, Olympic Champion and world record holder in the |
| hurdles, from Time magazine ad, 1928 |
| tobacco reference guideg (artefact pour saut |
| Page 51 of 66 |
| globalink (artefact pour saut de ligne) |
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