| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 28 Advertising |
| tobacco reference guideg (artefact pour |
| Advertising: Historical |
| globalink (artefact pour saut de ligne) |
| The 1971 congressional ban on broadcast cigarette advertising "effectively froze out potential new competitors by denying them the broadcast platform and put an end to the devastating anti-smoking ads then being broadcast under the fairness doctrine." |
| New Yorker, May 13, 1996, p. 43 |
| tobacco reference guideg (artefact pour saut |
| "Considering all I'd heard, I decided to either quit or smoke True. I smoke True." |
| 1976 ad (New York Times, April 20, 1997, p. E3) |
| tobacco reference guideg (artefact pour saut |
| A 1984 Kool Jazz Festival advertising blitz in movie theaters throughout the U.S. backfired because of bad publicity when the Kool ads ran prior to screenings of Walt Disney's Snow White and the Seven Dwarfs. |
| The Cigarette Papers, p. 363 |
| tobacco reference guideg (artefact pour saut |
| A law passed in Utah in the 1920's banned all outdoor billboards, including those for cigarettes. It is still in force today. |
| tobacco reference guideg (artefact pour saut |
| The first aerial tobacco ad was in New York in 1923, when the name "Lucky Strike" was formed in letters a mile high and six miles long. |
| Tobacco Advertising, p. 254 |
| tobacco reference guideg (artefact pour saut |
| Page 66 of 66 |
| globalink (artefact pour saut de ligne) |
First page
of this chapter
Previous
page of this chapter
Next page
of this chapter |