| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 29 The tobacco Industry |
| tobacco reference guideg (artefact pour |
| The tobacco Industry: Philip Morris |
| globalink (artefact pour saut de ligne) |
| In the 1850's a London tobacconist named Philip Morris began to manufacture |
| handmade cigarettes on a special order basis. |
| Cigarette Confidential, p. 84 |
| tobacco reference guideg (artefact pour saut |
| "Among those catering to the new fashion in smoking was a Bond street tobacconist |
| named Philip Morris, about whom little is known personally other than that he died at a |
| relatively young age in 1873 and the business was carried on for a time by his widow, |
| Margaret, and brother Leopold. In his early days Morris discreetly sold fine Havana |
| 'seegars' and Virginia pipe tobacco to the carriage trade, but when returning Crimean |
| veterans began asking for cigarettes, he quickly accommodated. Stressing to his |
| select clientele that he had the cleanest factory and used the best paper, the purest |
| aromatic tobaccos, and the finest cork tipping to keep the cigarette from sticking to |
| the lips, Philip Morris helped lend to the product a cachet it had not previously |
| enjoyed. He called his brands Oxford and Cambridge Blues, later adding Oxford |
| Ovals." |
| Ashes to Ashes, p. 13 |
| tobacco reference guideg (artefact pour saut |
| "Women - when they smoke at all - quickly develop discerning taste. That is why |
| Marlboros ride in so many limousines, attend so many bridge parties, repose in so |
| many hand bags." |
| 1927 advertisement (Ashes to Ashes, p. 74) |
| tobacco reference guideg (artefact pour saut |
| In 1960, Marlboro had only a 4% market share, and 3% of the 18-year-old market. |
| Sales began to increase rapidly in 1963, when Philip Morris "launched a big-budget |
| television ad campaign with the Marlboro cowboy riding along through the |
| sagebrush..." |
| Washington Post National Weekly Edition, March 9, 1998, p. 19 |
| tobacco reference guideg (artefact pour saut |
| Page 38 of 68 |
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