| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 29 The tobacco Industry |
| tobacco reference guideg (artefact pour |
| The tobacco Industry: Philip Morris |
| globalink (artefact pour saut de ligne) |
| Philip Morris in 1965 began to use ammonia in Marlboro cigarettes. The chemical |
| boosted the brand's nicotine "kick" as well as improved the taste. Ammonia makes |
| the smoke less acidic, which increases the amount of "free nicotine," which is more |
| readily absorbed in the lungs. RJ Reynolds, makers of the Winston competing brand, |
| called ammonia "the secret of Marlboro." |
| Associated Press, February 9, 1998 |
| tobacco reference guideg (artefact pour saut |
| The 1.6-million-square-foot Philip Morris plant in Richmond, VA, is being expanded to |
| produce between 580 and 600 million cigarettes each day. This is 410,000 cigarettes |
| every minute, or about a third of domestic consumption. And the company's plant in |
| Cabarrus County, N.C., is undergoing a $400 million expansion. |
| New York Times magazine, March 20, 1994 |
| tobacco reference guideg (artefact pour saut |
| The Philip Morris plant in Richmond VA produces half a billion cigarettes each day. |
| The factory tour for visitors and the gift shop were closed in late 1993, and visitors are |
| no longer permitted to enter the plant, ostensibly as a cost-cutting measure. |
| New York Times, March 8, 1994, A14 |
| tobacco reference guideg (artefact pour saut |
| Philip Morris's international tobacco revenue rose 15% to a record $15.7 billion in |
| 1993. It bought cigarette companies in Lithuania, Russia and Kazakhstan in 1993. |
| Washington Post National Weekly, July 11, 1994, p. 19 |
| tobacco reference guideg (artefact pour saut |
| In 1990, PM sold 137.8 billion Marlboros in the US, or 26.1% of the total market. This |
| was about three times the 8.8% market share of the nearest competitor, RJR's |
| Winston. |
| Social Science and Medicine 38:111, 1993 |
| tobacco reference guideg (artefact pour saut |
| Page 39 of 68 |
| globalink (artefact pour saut de ligne) |
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