| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 29 The tobacco Industry |
| tobacco reference guideg (artefact pour |
| The tobacco Industry: R J Reynolds |
| globalink (artefact pour saut de ligne) |
| After the merger of Nabisco and RJ Reynolds in 1985, RJR Nabisco became the |
| largest consumer product company in the United States. |
| tobacco reference guideg (artefact pour saut |
| For RJ Reynolds, tobacco products account for 36% of the company's total revenue, |
| but for 64% of company profits. |
| Nicotine Addiction, p. 47 |
| tobacco reference guideg (artefact pour saut |
| "Today, Reynolds has access to 90% of the world's markets; a decade ago, only |
| 40%. Opportunities have never been better." |
| 1993 RJR Annual Report |
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| At the RJ Reynolds plant in Winston-Salem N.C., 8200 workers produced 142 billion |
| cigarettes in 1993, or 546 million each working day. Sears, Roebuck & Co. has |
| banned smoking in all of its nationwide stores, the only exception being its store in |
| Winston-Salem. Likewise, JC Penney made an exception for its store at the Hanes |
| Mall in Winston-Salem. |
| San Francisco Chronicle, April 28, 1994 |
| tobacco reference guideg (artefact pour saut |
| After Henry Kravis' leveraged buyout of RJ Reynolds/Nabisco, RJR CEO Ross |
| Johnson resigned in early 1989 and received a $53 million "golden parachute" for |
| leaving. RJR lost nearly $500 million on the Premier smokeless cigarette, which was |
| never marketed. |
| Barbarians at the Gate, Bryan Burrough and John Helyar, Harper and Row, 1990, |
| p. 507 and HBO Pictures' Barbarians at the Gate, 1993 |
| tobacco reference guideg (artefact pour saut |
| Page 62 of 68 |
| globalink (artefact pour saut de ligne) |
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