The Tobacco Reference Guide

by David Moyer, MD.


Chapter 29 The tobacco Industry

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The tobacco Industry: R J Reynolds

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R.J. Reynolds was one of the 1997 recipients of the Harlan Page Hubbard Lemon Award for "misleading, unfair and irresponsible" advertising. The company won for its Winston "No Bull" campaign that implies that its "additive-free" cigarettes are safer than other brands.

USA Today, December 5, 1997, p. B6

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