| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 40 Tobacco and the movies |
| globalink (artefact pour saut de ligne) |
| Lois lane never smoked in the comic strip, but in superman ii prominently smoked marlboro lights. |
| Canadian medical association journal, december 1, 1990, p. 1351 |
| tobacco reference guideg (artefact pour saut |
| Movie heroes are three times more likely to smoke than their real-life role models in american society. Although only 19 percent of americans of high socioeconomic status smoke, 57 percent of their movie counterparts do. |
| American journal of public health, june 1994, p. 998 |
| tobacco reference guideg (artefact pour saut |
| 8 was the average number of times a film from the 1970's or 1980's showed someone smoking or made a reference to cigarettes. 25 was the average number in a film of the late 1990's. |
| Health magazine, july-august 1998, p. 18 |
| tobacco reference guideg (artefact pour saut |
| A study of top-grossing movies found that movie stars smoke at three times the rate of the audiences watching them. The most frequent users of tobacco were young white men in leading roles who tended to be the heroes. The study author, stanton glantz, said that movies appear to suggest that smoking is normal and even admirable behavior. "films portrayed the smoker in the same way that tobacco advertising does." |
| American journal of public health, june 1994, p. 989 |
| tobacco reference guideg (artefact pour saut |
| In a study which examined five top films chosen randomly for each year from 1990 through 1996, 57% of leading characters smoked, compared with 14% of people of similar demographic backgrounds in the general population. Fully 80% of male leads smoked. The study, published by stanton glantz in the winter 1998 issue of tobacco control, found that tobacco was used once every three to five minutes, an increase from once every 10 to 15 minutes in movies from the 1970's and 1980's. |
| American medical news, april 6, 1998 |
| tobacco reference guideg (artefact pour saut |
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| globalink (artefact pour saut de ligne) |
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