| The Tobacco Reference Guide |
| by David Moyer, MD. |
| Chapter 40 Tobacco and the movies |
| globalink (artefact pour saut de ligne) |
| In the 1996 john grisham movie "a time to kill," sandra bullock plays a hotshot law student who smokes for much of her time on camera. The chance that a top law student in the 1990's would be a smoker is less than one in ten. |
| tobacco reference guideg (artefact pour saut |
| In a study of 40 movies produced in 1935, 30% of heroines smoked, compared to only 2.5% of villainesses. The comparable figures that year were 65% for heroes and 22.5% for male villains. |
| New york state journal of medicine, july 1985, p. 337 |
| tobacco reference guideg (artefact pour saut |
| "films present a smoker who is typically white, male, and attractive, a movie hero who takes smoking for granted. As in tobacco advertising, smoking in the movies is associated with youthful vigor, good looks, and personal/professional acceptance....films reinforce misleading images and overstate the normalcy of smoking, which may encourage children and teenagers, the major movie audience, to smoke." |
| American journal of public health, june 1994, p. 999 |
| tobacco reference guideg (artefact pour saut |
| Liggett and myers paid $30,000 for cigarette placement in the movie supergirl. |
| Usa today, january 3, 1997, p. 12a |
| tobacco reference guideg (artefact pour saut |
| Philip morris paid $350,000 to get lark cigarettes featured in the 1989 james bond movie "license to kill." |
| San francisco chronicle, june 20, 1994, p. A5 |
| tobacco reference guideg (artefact pour saut |
| Page 6 of 6 |
| globalink (artefact pour saut de ligne) |
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